UGC campaigns and AI personas

What an AI persona actually is

We design the character: the look, the voice, the way they speak, the setting they appear in. That same character then fronts everything — recommendations, testimonials, unboxings, replies to comments. By the third film, viewers recognise them the way they would recognise a creator on contract.

The difference is cost and control. You are not paying for reach on somebody else's profile, you are not waiting on their calendar, and you are not explaining what may and may not be said about the product every single time.

What you get

• The persona design — look, voice, tone, back story, and the limits of what they say.
• A campaign in recommendation format — material built the way creator content is built, not the way a TV spot is.
• Testimonials and unboxings — the formats that usually carry the lowest cost per click in paid campaigns.
• A steady supply of content — an agreed number of pieces a month, released in batches.
• Variants for A/B tests — different hooks, lengths and calls to action on the same script.

Where we draw the line

An AI persona is labelled as generated material wherever platform rules require it, and never pretends to be a real customer. We do not write fake reviews, and we do not attribute testimonials to named people who do not exist. This is not only about the Meta and TikTok rulebooks — a fake that gets caught costs more than it is worth.

We can put genuine customer recommendations on screen too: we record them on a shoot day, or collect them remotely and edit them into one consistent format.

Who this works for

Digital products and SaaS

For exacc — accounting and payroll software — a persona fronts a series of product films and a UGC campaign. The same voice explains a feature, reminds people of a deadline and invites them into the trial.

E-commerce with a repeatable range

Unboxing and how-to-use in a dozen or more variants a month, without shipping the product to ten different creators.

Local services with a long decision cycle

A character who comes back every week with one concrete point builds recognition faster than a logo in the corner of a graphic.

Frequently asked questions