Branding and visual identity
A consistent brand, from the logo down to templates you can work with day to day. The project has an end date and three instalments — you do not pay for all of it before you see the first proposals.
Three levels
| Package | What it covers | Price net |
|---|---|---|
| Mark 3–4 weeks | Kick-off call and competitor research, 2 logo directions, 2 rounds of revisions, primary / horizontal / symbol versions, palette and a type pairing, SVG, PNG, PDF and mono files, usage guide | PLN 3,900 |
| Brand 6–8 weeks · most popular | A two-hour session on positioning and tone of voice, naming or a check on your existing name, the full identity system, brand book, business cards and letterhead, post and presentation templates, 3 rounds of revisions, source files | PLN 9,800 |
| Brand and website 10–14 weeks | Everything in Brand + a site of up to 8 pages with a CMS, copy and foundational SEO, a shoot day (brand film + 20 stills), hosting and domain, training, 3 months of technical support | from PLN 19,500 |
Paid in stages, not up front
- Stage I — 30% — the start: strategy session, research, contract.
- Stage II — 40% — direction signed off: the chosen logo and system concept.
- Stage III — 30% — handover of the full set of source files and the copyright.
Full copyright in the mark transfers to you. No annual licences and no extra fees for using it in a new channel.
What a system has that a nice logo does not
A logo is one file. A system is the set of decisions that make every graphic after it look like yours, even when someone else makes it: the grid, the typography, how photos are cropped, the hierarchy of colours, the rules for the accent.
For exacc that system is black, the orange taken straight from the mark, and 3D glass objects with a warm glow — one rule covers the educational series, the product announcements and the pricing page. For Trader Coach it is cracked marble and classical props translated into the language of the markets. Two completely different aesthetics, the same working method.
What you have at the end
- Source files (Figma, vectors) — not just preview exports.
- A brand book with examples of correct use and of mistakes.
- Templates in Canva or Figma, so your team can work without us.
- Mono and single-colour versions for print, stamps and signage.
Frequently asked questions
Do you transfer the copyright in the logo?
Yes, in full, as part of the third instalment. No time-limited licences and no extra fees for new fields of use.
How many logo directions do I get to choose from?
Two in the Mark package, with two rounds of revisions. In Brand we work more broadly and there are three rounds.
Do you do naming on its own?
Naming is part of the Brand package. As a standalone service we quote it case by case — it usually only makes sense alongside the mark.
What if we already have a logo and only want the system?
That is the most common case. We review the existing mark, tell you honestly whether it is worth keeping, and build the identity around it.
Tell us what you want to show
The first call and the initial quote cost nothing. We reply within one business day.